حل تشریحی سوال شماره 21 زبان عمومی و تخصصی (انگلیسی)

New product development is considered to be vital for a company's long-term survival. At the same time, it is a risky and complex process. It takes time, costs money, and requires the collaboration and coordination of cross-functional and cross-regional teams. In addition, new product development encompasses multiple activities such as preliminary investigation, development, testing and validation, and market launch. It also necessitates knowledge creation and sharing. Moreover, it involves difficult decisions. Finally, the new product development process needs to generate superior products. The success of a new product may hinge on the successful implementation of these activities. One way of facilitating the implementation of these activities is to use information technology (IT). In general, IT includes computer hardware, software. and communication systems, as well as the personnel and resources dedicated to supporting these capabilities. IT is used to facilitate the compilation, analysis, and dissemination of task-related information. For example. IT has been used in purchasing, manufacturing, and sales. IT can also be applicable to new product development because of various compelling reasons. For instance, increased competition requires faster new product introduction, globalization of new product competencies makes it difficult to bring new product teams in one location, and there is a growing need for using electronic data sources to share knowledge among new product teams. IT certainly has the potentials to help companies introduce their new products faster, and enhance the collaboration and communication of cross-functional and cross-regional teams.